Data API

The Data API's facilitate the display and collection of zero-party data for individual profiles across customer touchpoints. When driving customer experiences, they work seamlessly in conjunction with the Experience API to ensure that the relevant data points are accurately displayed on user interfaces, delivering highly personalized customer experiences.

Using the Data API's, you can use any data point on a profile to retrieve the profile. Please note that using contact elements, custom fields, groups, and tags to retrieve a profile may result in multiple matching profiles being returned.

A suite of historical API's are also available as part of this API library. You can retrieve the entire history for any data point associated with a user's profile, including standard fields, contact elements, custom fields, preferences, consents, and more.