Preference Configuration

The Preference Configuration API's allow you to retrieve preference configuration data with ease for driving personalized preference collection experiences across customer touchpoints. Using these API's, you can define and manage all aspects of preference configuration which includes the creation of Programs, Filters, Program Groups, Frequency Options, Preference Attributes, Custom Properties, and Locales.

Typically, these API's are used in conjunction with Profile Configuration API's to create holistic zero-party data experiences that encompass customer demographics, psychographics, preferences, consents, feedback, and other data points.