Profile Configuration

The Profile Configuration API enables you to define and manage all aspects of customer profile configuration, including names, contact information, group affiliations, and a broad range of demographic and psychographic attributes using standard and custom fields.

The API also provides the flexibility to create Alternate IDs, such as system and device identifiers, to uniquely identify individuals and devices across your enterprise ecosystem. In addition, you can create and manage Consents, Tags, Custom Fields, and Groups to organize and categorize customer data effectively.

The Profile Configuration API works in conjunction with the Preference Configuration API to deliver a complete and highly personalized customer experience.