Integration API

The Integration API suite includes asynchronous RESTful APIs for bulk import/export operations and Event APIs for retrieving event data, along with webhook subscriptions for real-time updates.

Bulk API

The MyPreferences 3.0 Bulk API is a powerful and efficient asynchronous RESTful API that serves as a robust conduit for seamless data transfer between MyPreferences and various external systems within your enterprise. It ensures that you can effortlessly manage and exchange large datasets, streamlining the process of integrating zero-party data across your technology ecosystem.

One of the primary advantages of the Bulk API lies in its ability to enable near-real time synchronization of customer data. This means that any updates or changes made within MyPreferences or other connected cloud-based or on-premise systems in your enterprise are swiftly propagated and reflected in the interconnected systems. As a result, your organization can maintain a consistent, up-to-date, and comprehensive view of customer data, which is essential for delivering relevant and compliant experiences.

Events API

Event APIs allow you to retrieve event data by account, subscription, profile, or specific event ID based on your webhook subscriptions. They facilitate experiences which enable customers to view their activity history, recent actions, and profile updates in real-time. By retrieving data based on webhook subscriptions, these APIs allow customers to track and review any changes or interactions they have made to their profiles, ensuring they have access to the most up-to-date information about their account activities.