On-Site Search Dataset
Discover the phrases consumers use when searching on specific websites and segments. This dataset helps identify trends in consumer behavior by analyzing search phrases across domains and segments.
Using OSS in the Batch API
You can unlock new insights, such as:
- Find search phrases by segment or domain — Identify the leading phrases being searched within a specific domain or segment. View the full list of supported segments via the conversion segments reference.
- Search by phrases to discover domains — Find new domains where the phrases of interest are being used.
Amazon domains and segments are not supported in this dataset. For Amazon-specific data, contact your account manager about the Shopper Intelligence solution.
Sample requests
{
"delivery_information": {"response_format": "csv"},
"report_query": {
"tables": [{
"vtable": "oss_phrase_conversion",
"granularity": "monthly",
"latest": true,
"filters": {"countries": ["US"], "segment_ids": ["airbnb.com#"]},
"metrics": [
"oss_phrase_sector","oss_phrase_rank",
"oss_phrase_conversion_rate","oss_phrase_visits",
"oss_phrase_converted_visits"
],
"paging": {"limit": 10}
}]
}
}
{
"delivery_information": {"response_format": "csv"},
"report_query": {
"tables": [{
"vtable": "oss_phrase_conversion",
"granularity": "monthly",
"latest": true,
"filters": {"countries": ["US"], "oss_phrase_terms": ["running shoes"]},
"metrics": [
"oss_phrase_sector","oss_phrase_rank",
"oss_phrase_conversion_rate","oss_phrase_visits",
"oss_phrase_converted_visits"
],
"paging": {"limit": 10}
}]
}
}
Dataset: OSS Phrase Conversion
- Table URL:
https://api.similarweb.com/batch/v4/request-report - vtable:
oss_phrase_conversion - Primary keys:
domains,countries,segment_id,search_term - Optional keys:
sector
Metrics
oss_phrase_sector | The sector to which the domain/segment belongs. | Monthly | String |
oss_phrase_rank | The rank of a search phrase among all searched phrases under a given domain or segment. | Monthly | Integer |
oss_phrase_conversion_rate | Percentage of visits that included at least one on-site search with this phrase and ended with a conversion. | Monthly | Double |
oss_phrase_visits | Number of visits that included at least one on-site search with this phrase. | Monthly | Double |
oss_phrase_converted_visits | Number of visits that included at least one on-site search with this phrase and ended with conversion. | Monthly | Double |
Filters and parameters
domains | list | List of websites of interest. |
countries | list | List of countries of interest. |
segment_ids | list | Domain and segment combination (e.g., airbnb.com#Experiences). |
oss_phrase_terms | list | An exact keyword that was searched on a site. |
sectors | list | A group of domains or segments within a specific category (e.g. Flights, Cosmetics/Beauty). |
On this page
- On-Site Search Dataset