Getting Started

On-Site Search Dataset

Discover the phrases consumers use when searching on specific websites and segments. This dataset helps identify trends in consumer behavior by analyzing search phrases across domains and segments.

Using OSS in the Batch API

You can unlock new insights, such as:

Find search phrases by segment or domain — Identify the leading phrases being searched within a specific domain or segment. View the full list of supported segments via the conversion segments reference.
Search by phrases to discover domains — Find new domains where the phrases of interest are being used.

Sample requests

Search by segment

 
  {
  "delivery_information": {"response_format": "csv"},
  "report_query": {
    "tables": [{
      "vtable": "oss_phrase_conversion",
      "granularity": "monthly",
      "latest": true,
      "filters": {"countries": ["US"], "segment_ids": ["airbnb.com#"]},
      "metrics": [
        "oss_phrase_sector","oss_phrase_rank",
        "oss_phrase_conversion_rate","oss_phrase_visits",
        "oss_phrase_converted_visits"
      ],
      "paging": {"limit": 10}
    }]
  }
}

Dataset: OSS Phrase Conversion

Table URL: https://api.similarweb.com/batch/v4/request-report
vtable: oss_phrase_conversion
Primary keys: domains, countries, segment_id, search_term
Optional keys: sector

Metrics

Metric

Description

Granularity

Type

oss_phrase_sector	The sector to which the domain/segment belongs.	Monthly	String
oss_phrase_rank	The rank of a search phrase among all searched phrases under a given domain or segment.	Monthly	Integer
oss_phrase_conversion_rate	Percentage of visits that included at least one on-site search with this phrase and ended with a conversion.	Monthly	Double
oss_phrase_visits	Number of visits that included at least one on-site search with this phrase.	Monthly	Double
oss_phrase_converted_visits	Number of visits that included at least one on-site search with this phrase and ended with conversion.	Monthly	Double

Filters and parameters

Filter