Available Data

Data

Description

Key Metrics

Traffic & Engagement

Website traffic volume and user engagement across platforms

visits, average_visit_duration, pages_per_visit, bounce_rate, page_views, unique_visitors, new_users, returning_users

Traffic Sources

Traffic breakdown by marketing channel

visits, average_visit_duration, pages_per_visit, bounce_rate (by channel: direct, display ads, mail, organic search, paid search, referrals, social)

Website Ranking

Global and country-specific website rankings with category classification

country_rank, category, category_rank

Top Sites by Category

Top-ranked sites within an industry category

domain, rank (filterable by channel: total, organic search, paid search, social, display ads, referral, direct, mail)

Referrals

Incoming and outgoing referral traffic

referral_domain, traffic_share (types: incoming, outgoing, publishers, advertisers, social)

PPC Spend

Estimated paid search advertising spend

ppc_spend (currencies: USD, EUR, AUD, GBP, JPY)

Traffic Geography

Traffic distribution and engagement metrics by country

country, country_name, rank, share, visits, average_visit_duration, pages_per_visit, bounce_rate

Similar Sites

Websites with similar audience profiles

domain, rank, affinity, has_adsense

Ad Networks

Display advertising networks sending or receiving traffic

ad_network, traffic_share (types: incoming, outgoing)

Deduplicated Audience

Cross-device audience deduplication

total_deduplicated_audience, desktop_only_audience_share, desktop_only_audience_visitors, mobile_web_only_audience_share, mobile_web_only_audience_visitors, desktop_and_mobile_web_audience_share, desktop_and_mobile_web_audience_visitors

Website Subdomains

Traffic distribution across subdomains

subdomain, traffic_share

Leading Folders

Top-performing website folders and URL paths

folder, traffic_share

Popular Pages

Most visited pages with trend classification

page, share, change (classified as: evergreen, new, trending)

Audience Interests

Frequently visited websites by the same audience

domain, affinity, overlap, pop_change, has_adsense

Audience Overlap

Audience overlap between 2-5 domains

overlap, union

Website Demographics

Age and gender distribution of a website's audience

age_18_to_24_share, age_25_to_34_share, age_35_to_44_share, age_45_to_54_share, age_55_to_64_share, age_65_plus_share, male_share, female_share

Website Demographics - Specific Groups

Traffic and engagement metrics filtered by age and gender segment

share, pages_per_visit, bounce_rate, average_visit_duration (filterable by age group and gender)

Website Technologies

Technologies and tools currently installed on a domain

technology, sub_category, pricing_model, description, first_seen_date (status: installed, removed, or both)

User Segments

Available user-defined segments

Segment IDs and definitions

Predefined Segments

Available predefined segments

Segment IDs and definitions

Segments - Traffic and Engagement

Traffic and engagement metrics for a specific audience segment

visits, bounce_rate, page_views, average_visit_duration, pages_per_visit, share, unique_visitors

Segments - Marketing Channels

Traffic by marketing channel for a specific audience segment

visits, bounce_rate, page_views, average_visit_duration, pages_per_visit (by channel)

Data

Description

Key Metrics

Keywords Overview

Comprehensive keyword performance metrics including search volume, click breakdown, difficulty, CPC, and intent data

clicks, paid_clicks, classic_organic_clicks, organic_serp_features_clicks, search_ads_clicks, pla_clicks, total_valid_serp_clicks, volume, zero_clicks, difficulty, competition, ai_overview, cpc_low_bid, cpc_high_bid, intent volumes (transactional, informational, navigational, local, job_search)

Website Keywords (3-month aggregate)

Keywords driving search clicks to a domain, aggregated over the last 3 months

clicks, traffic_share, competition, primary_intent, secondary_intent, position, serp_features, top_url, url_count

Website Keywords (latest period)

Keywords driving search clicks to a domain for the latest month or last 28 days, with range and keyword filtering

clicks, traffic_share, competition, primary_intent, secondary_intent, position, serp_features, top_url, url_count

Website Search Performance

Aggregated search traffic overview for a domain over time, broken down by click type, device, and intent

clicks, organic_clicks, paid_clicks, branded_clicks, unbranded_clicks, desktop_clicks, mobile_clicks, ppc_spend, intent clicks (informational, navigational, transactional, local, job_search)

SERP Players - Clicks over time

How clicks for top-ranking domains on a keyword evolve over time

domain, click evolution by period

SERP Players - Aggregated

Top-ranking domains for a keyword with clicks, traffic share, SERP features, and best-ranking URLs

clicks, traffic_share, serp_features, top_url, top_url_position

Keyword Competitors

Domains competing for similar keywords as the target website

domain, score, shared_keywords

Landing Pages

Pages receiving incoming organic or paid search traffic and their traffic share

page, traffic_share (filterable by traffic source: organic, paid)

Data

Description

Key Metrics

Contacts Search

Search for sales contacts using filters for name, company, job title, seniority, department, and location

contact_id, company_domain, company_name, first_name, last_name, job_title, seniority, department, country, city, linkedin_url, accuracy_score, contact availability flags (email, mobile phone, direct phone)

Contacts Enrichment

Enrich a known contact with detailed professional information using email, LinkedIn URL, or name and company

contact_id, company_domain, company_name, first_name, last_name, job_title, seniority, department, country, city, linkedin_url, last_update_date, accuracy_score, emails, mobile_phones, direct_phones

AI Outreach

Generate AI-powered, personalised outreach emails for a target company using live Similarweb web traffic data

Returns 1-5 outreach email drafts per request, tailored by company, recipient name, title, preferred metrics, and language

Lead Enrichment - Company

Enrich a company record with firmographic, corporate structure, and digital intelligence data using a company name or domain

company_name, domain, main_domain, swid, company_domains, industry, hq_address, hq_city, hq_state, hq_country, hq_postal_code, hq_country_code, employee_count, online_revenue, annual_revenue, phone_number, email_address, company_linkedin_url, business_model, is_site_type_transactional, is_site_type_advertiser, is_site_type_publisher, is_site_type_ecommerce_dtc, is_site_type_ecommerce_retailer, is_site_type_ecommerce_other, parent_company_domain, parent_company_name, subsidiary_domains, subsidiary_names, similar_sites, products_and_services, company_description, founding_year, naics_codes, sic_codes, monthly_avg_transactions

Lead Enrichment - Website

Enrich a website domain with firmographic, corporate structure, and digital intelligence data using a domain or company name

company_name, domain, main_domain, swid, company_domains, industry, hq_address, hq_city, hq_state, hq_country, hq_postal_code, hq_country_code, employee_count, online_revenue, annual_revenue, phone_number, email_address, company_linkedin_url, business_model, is_site_type_transactional, is_site_type_advertiser, is_site_type_publisher, is_site_type_ecommerce_dtc, is_site_type_ecommerce_retailer, is_site_type_ecommerce_other, parent_company_domain, parent_company_name, subsidiary_domains, subsidiary_names, similar_sites, products_and_services, company_description, founding_year, naics_codes, sic_codes, monthly_avg_transactions

Data

Description

Key Metrics

App Active Users

Estimated active users for a mobile app across Google Play, Apple App Store, or both

active_users

App Sessions

Estimated session frequency, average session time, and total session time per user

avg_sessions_count, avg_session_time, avg_sessions_total_time, total_sessions_count, total_sessions_time

App Downloads

Estimated store downloads for a mobile app across Google Play, Apple App Store, or both

downloads

App Details

Comprehensive app metadata and store listing information

title, bundle_id, publisher_name, website, category_primary_name, category_secondary_names, store_url, icon_small_url, icon_large_url, description, price, price_currency, in_app_purchases, ratings_count, average_rating, release_date, last_update_date, version, size, contains_ads

App Search

Find apps matching a search term across Google Play and Apple App Store

Returns app results based on search across app_id, title, publisher_name, description

App Revenue

Estimated revenue and average revenue per user (ARPU) for a mobile app

revenue, arpu

App IAB Categories

IAB 1.0, 2.0, and 3.0 content category classifications for a mobile app

name, type, parent_id (across IAB v1, v2, v3)

App Technographics

Third-party SDKs installed in an app, including install and uninstall dates

id, title, website, category_names, category_ids, install_date, uninstall_date, active

App Audience Demographics

Age and gender distribution of a mobile app's user base

gender, age (monthly only; Google Play or Apple App Store)

App Audience Interests

Apps with the highest audience overlap, ranked by cross-usage and affinity

cross_usage, affinity

Data

Description

Key Metrics

Brand Sales Performance

Sales performance for a brand within a category, including views, units sold, and revenue split between first-party and third-party sellers

total_views, units_sold, units_sold_first_party, units_sold_third_party, revenue, revenue_first_party, revenue_third_party, revenue_in_usd, num_asins, conversion, units_sold_share, total_views_share, revenue_share

Brand Top Competitors

Competitor brands with the highest audience overlap to a given brand, ranked by affinity

competitor_brand, affinity, views, units_sold, revenue, revenue_in_usd, competitive_overlap, brand_share_of_competition

Brand Top Keywords

Top on-site search keywords associated with a brand, with click and pricing data

keyword, associated_brand, branded_type, keyword_total_clicks, keyword_organic_clicks, keyword_paid_clicks, keyword_average_price, top_brand_share, top_brand, top_brand_clicks

Brand Top Products

Top-performing products for a brand within a category, with full product-level detail

asin, name, brand, views, units_sold, revenue, revenue_in_usd, price, rating, reviews, best_seller_rank, amazons_choice_keyword, prime, thumbnail

Category Performance

On-site search performance for a category, broken down by branded vs. generic and organic vs. paid

total_clicks, search_volume, category_organic_clicks, category_paid_clicks, brand_organic_clicks, brand_paid_clicks

Category Sales Performance

Sales performance for a category, including revenue, views, units sold, and conversion

revenue, revenue_in_usd, total_views, units_sold, conversion, num_asins, parent_category_name, parent_category_revenue, parent_category_total_views, parent_category_units_sold

Category Top Brands

Top-performing brands within a category, ranked by views, units, or revenue

total_views, total_views_share, units_sold, units_sold_share, revenue, revenue_in_usd, revenue_share, conversion

Category Top Keywords

Top on-site search keywords within a category, with click and pricing breakdown

keyword, associated_brand, branded_type, keyword_total_clicks, keyword_organic_clicks, keyword_paid_clicks, keyword_average_price, top_brand, top_brand_share, top_brand_clicks

Category Top Products

Top-performing products within a category, ranked by selected metrics

asin, name, brand, views, units_sold, revenue, revenue_in_usd, price, rating, reviews, best_seller_rank, prime, thumbnail

Keyword Performance (Amazon)

On-site search performance for a specific keyword on Amazon, including click volume split by organic and paid, and top brand association

clicks, paid_clicks, organic_clicks, search_volume, associated_brand, top_brand, top_brand_share

Product Sales Performance

Sales performance data for a specific product (ASIN), including views, units sold, revenue, price, and ratings

total_views, units_sold, revenue, revenue_in_usd, price, rating, reviews, brand, category_name, related_asins

Data

Description

Key Metrics

Gen AI Prompt Tracking

Daily prompt and response data from AI search engines, including brands mentioned, citations, topics, and sentiment analysis

prompt, response, brands_mentioned, citations, sentiment (filterable by LLM: chatgpt, google_ai_mode, perplexity, gemini; filterable by sentiment: positive, neutral, negative, not_mentioned)