Search Dataset

Discover the website keywords driving traffic to uncover search opportunities and build a winning digital marketing strategy. Keyword Analysis provides a deep-dive into any keyword on the web to discover the competitive landscape for any search term.

What you can track

• Keyword metrics — Search volume, CPC, and difficulty scores.
• Website keywords — Click metrics from search results for specific keywords leading to website visits.
• Zero-click analysis — Searches that don’t result in clicks.
• SERP features — Which features appear for keywords.
• Device-specific data — Desktop vs. mobile keyword performance.
• Competitive positioning — URLs and positions for organic and paid results.

Getting started

1. Authentication

 

  curl --location 'https://api.similarweb.com/batch/v5/request-report' \
--header 'api-key: {{API_KEY}}' \
--header 'Content-Type: application/json' \
--request POST \
--data body

Available tables (vtables)

Keywords (keywords)

Primary use case: Comprehensive keyword metrics including search volume, CPC, difficulty scores, and zero-click analysis.

Primary keys: keywords, countries

 

  {
  "delivery_information": {"response_format": "csv", "delivery_method_params": {"retention_days": 60}},
  "report_query": {
    "tables": [{
      "vtable": "keywords",
      "granularity": "monthly",
      "filters": {"countries": ["WW","US"]},
      "metrics": ["all_keyword_cpc","keyword_search_volume","desktop_keyword_difficulty","zero_clicks_latest_serp_date","zero_clicks_share"],
      "start_date": "2025-06","end_date": "2025-06"
    }]
  }
}

Website Search / Keywords (website_search_keywords)

Primary use case: Click metrics from search results for specific keywords leading to website visits.

Primary keys: domains, keywords, countries

REST API endpoints via Batch API

You can access certain REST API endpoints through Batch API, leveraging Batch API’s asynchronous processing for REST endpoints.

Limitations

• Supported granularities: daily, monthly.
• Up to 100 keywords per request.

Available keyword analysis endpoints

• SERP Players
• Keywords Overview