Traffic & Engagement
Table name: traffic_and_engagement
Primary use case: Core website performance metrics, user engagement, and traffic analysis
Primary keys: domains, countries
Historical Data Availability
Access up to 61 months of historical data, depending on your subscription plan
Available Metrics
Metric Name | Description | Granularity |
all_traffic_visits | Total estimated visits across all devices | Monthly, Weekly, Daily |
all_traffic_unique_visitors | Total unique visitors across all devices | Monthly, Daily |
all_page_views | Total page views across all devices | Monthly, Daily |
all_traffic_pages_per_visit | Average pages viewed per visit | Monthly, Weekly, Daily |
all_traffic_average_visit_duration | Average session duration in seconds | Monthly, Weekly, Daily |
all_traffic_bounce_rate | Percentage of single-page sessions | Monthly, Weekly, Daily |
desktop_visits | Desktop-only visit count | Monthly, Weekly, Daily |
desktop_unique_visitors | Desktop-only unique visitors | Monthly, Daily |
desktop_page_views | Desktop-only page views | Monthly, Daily |
desktop_pages_per_visit | Desktop average pages per visit | Monthly, Weekly, Daily |
desktop_average_visit_duration | Desktop average session duration in seconds | Monthly, Weekly, Daily |
desktop_bounce_rate | Desktop bounce rate percentage | Monthly, Weekly, Daily |
desktop_share | Desktop traffic share percentage | Monthly, Weekly, Daily |
desktop_ppc_spend_usd | Estimated desktop PPC spend in USD | Monthly, Daily |
mobile_visits | Mobile-only visit count | Monthly, Weekly, Daily |
mobile_unique_visitors | Mobile-only unique visitors | Monthly, Weekly, Daily |
mobile_page_views | Mobile-only page views | Monthly, Daily |
mobile_pages_per_visit | Mobile average pages per visit | Monthly, Weekly, Daily |
mobile_average_visit_duration | Mobile average session duration in seconds | Monthly, Weekly, Daily |
mobile_bounce_rate | Mobile bounce rate percentage | Monthly, Weekly, Daily |
mobile_share | Mobile traffic share percentage | Monthly, Weekly, Daily |
mobile_ppc_spend_usd | Estimated mobile PPC spend in USD | Monthly, Daily |
deduplicated_audience | Unique audience across devices | Monthly, Weekly, Daily |
total_new_visitors | New visitors count | Monthly, Daily |
total_returning_visitors | Returning visitors count | Monthly, Daily |
category | Website industry category | Monthly, Daily |
global_rank | Global website ranking | Monthly, Daily |
country_rank | Ranking within specific country | Monthly, Daily |
category_rank_new | Ranking within industry category | Monthly, Daily |
Example Request
Request header:
curl --location 'https://api.similarweb.com/batch/v4/request-report' \--header 'api-key: {{API_KEY}}' \--header 'Content-Type: application/json' \--request POST \--data body curl --location 'https://api.similarweb.com/batch/v4/request-report' \--header 'api-key: {{API_KEY}}' \--header 'Content-Type: application/json' \--request POST \--data bodyRequest body:
body{ "delivery_information": { "response_format": "csv", "delivery_method_params": { "retention_days": 60 } }, "report_query": { "tables": [ { "vtable": "traffic_and_engagement", "granularity": "monthly", "filters": { "countries": ["WW"], "include_subdomains": true }, "metrics": [ "all_page_views", "all_traffic_average_visit_duration", "all_traffic_bounce_rate", "all_traffic_pages_per_visit", "all_traffic_unique_visitors", "all_traffic_visits", "category", "category_rank_new", "country_rank", "deduplicated_audience", "desktop_average_visit_duration", "desktop_bounce_rate", "desktop_page_views", "desktop_pages_per_visit", "desktop_ppc_spend_usd", "desktop_share", "desktop_unique_visitors", "desktop_visits", "global_rank", "mobile_average_visit_duration", "mobile_bounce_rate", "mobile_page_views", "mobile_pages_per_visit", "mobile_ppc_spend_usd", "mobile_share", "mobile_unique_visitors", "mobile_visits", "total_new_visitors", "total_returning_visitors" ], "start_date": "2025-07", "end_date": "2025-07" } ] }} body{ "delivery_information": { "response_format": "csv", "delivery_method_params": { "retention_days": 60 } }, "report_query": { "tables": [ { "vtable": "traffic_and_engagement", "granularity": "monthly", "filters": { "countries": ["WW"], "include_subdomains": true }, "metrics": [ "all_page_views", "all_traffic_average_visit_duration", "all_traffic_bounce_rate", "all_traffic_pages_per_visit", "all_traffic_unique_visitors", "all_traffic_visits", "category", "category_rank_new", "country_rank", "deduplicated_audience", "desktop_average_visit_duration", "desktop_bounce_rate", "desktop_page_views", "desktop_pages_per_visit", "desktop_ppc_spend_usd", "desktop_share", "desktop_unique_visitors", "desktop_visits", "global_rank", "mobile_average_visit_duration", "mobile_bounce_rate", "mobile_page_views", "mobile_pages_per_visit", "mobile_ppc_spend_usd", "mobile_share", "mobile_unique_visitors", "mobile_visits", "total_new_visitors", "total_returning_visitors" ], "start_date": "2025-07", "end_date": "2025-07" } ] }}What made this section helpful for you?
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